About Us
Meet "Shomrei HaRosh" (Head Guards) – The Official Representative of Lice Clinics of America in Israel
Bringing the Scientific Revolution to Lice Treatment: Technology, Empathy, and Complete Discretion.
Our Journey
The story of "Shomrei HaRosh" began back in 2013. We started as pioneers in the field with our main branch at the Schuster Center in Ramat Aviv. For years, we led the Israeli market, expanding to 14 branches nationwide and treating tens of thousands of families.
However, the Israeli reality—the COVID-19 pandemic, followed by the "Swords of Iron" war (which impacted our northern branch)—taught us an important lesson: sometimes, bigger isn't necessarily better. We realized that our clients were looking for something that often gets lost in a large chain: personal attention, quiet, and above all—privacy.
Why Did We Move to a Private Home?
Over the years, we noticed a sensitive issue: teenage girls and mothers arriving at our mall locations with their heads down. The embarrassment of walking into a "Lice Clinic" in a bustling shopping center, under the gaze of neighbors and friends, was undeniable.
We understood that lice treatment isn't just a hygiene issue; it's an emotional one.
Therefore, we made a strategic decision to center our activity in a Boutique Clinic located in a private home in Ramat HaSharon.
Here, in a pastoral and quiet location, we offer a different experience. We provide private parking and a discreet entrance, so no one needs to know why you arrived. No awkward encounters, no crowds. Just you, us, and the solution.
Our Expertise
The Power of a Global Brand
We are not just another "lice salon." We are the exclusive Israeli providers of the world's largest brand – Lice Clinics of America.
This means we don't fight lice with simple combs and shampoos, but with science.
Our exclusive use of the AirAllé™ device (formerly LouseBuster), an FDA-cleared medical device, allows us to do what others cannot: Kill lice eggs (nits) through controlled heat, in a single treatment.
Why Choose Us?
The Shomrei HaRosh Advantage:
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The Technology: We are the only provider in Israel with the heat-based solution for killing eggs (99.2% success rate).
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The Safety: A completely natural treatment, free of toxic pesticides. Safe for children, pregnant women, and nursing mothers.
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The Savings: Instead of months of recurring infestations and buying ineffective products—you finish it all in one visit.
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The Guarantee: We stand behind our results with a full guarantee.
